As a result of the pre-monsoon rains, jamun fruits are now easily accessible in the market. Gujarati and Punjabi farmers were able to harvest the fruits earlier and provide them to the Delhi market at a premium price.
Uttar Pradesh’s jamun is not inferior to those of other states, but other states benefit from their geographic and climate advantages. At the start of the season, jamun is the most expensive indigenous fruit on the market. People are willing to pay 300 rupees for a kilogramme. In fact, during the last week of May, it is more expensive than quality mangoes.
Jamun’s anti-diabetic effects are causing it to become increasingly popular among the general public. It also has a huge variety of bioactive chemicals that are good to human health, as well as a high level of vitamin C that aids in blood purification. The extraordinary active chemicals help to promote heart health, digestion, and gum strength. Due to the multiple health benefits of jamun, some jamun fans enjoy the pulp and crush the seeds to form a powder to take as a supplement.
Popularity in the fruit market: The jamun will only be available for a limited time on the market. It is abundant in many jungles, and it is used by tribes and other people that rely on forest resources to augment their income and maintain their existence. Jamun vinegar is one of the best fruit vinegars on the market, with a variety of medicinal characteristics. Jamun bars, beverages, and wine are just a few examples of commercially produced items. In fact, because starting production levels are low, there is insufficient capacity to supply the massive demand. ITC and other processing businesses are gradually establishing themselves in order to provide value-added products. The most major impediment for processing endeavours in general is the inaccessibility of raw materials.
Jamun orcharding has not been coordinated as of yet. The majority of the fruit is harvested from avenue trees, which are typically located along the roadside. Jamun is not a high-quality table fruit when collected in the wild, but it has great medicinal potential. Wild jamun fruits are smaller and have a higher astringency than commercially marketed jamun.
These features improve the health-promoting effects of jamun, which grows abundantly in the forest. Jamun was the most extensively planted species along the roadside in the last century, and these massive trees provided a huge amount of product. Due to the gradual disappearance of these trees as a result of road widening, there is a compelling need to construct orchards of this crop, which is recognised as a future fruit.
Jamun is highly perishable, making it impossible to transport it over large distances without the use of a freezer. During the packaging process, a number of measures must be taken.
Jamuns, on the other hand, were exported to the London market this year from Uttar Pradesh. Many previously uninterested exporters are now intending to ship this one-of-a-kind fruit to European countries, where people will be willing to pay a premium for such a rare and exotic delicacy. Jamun is an uncommon fruit in most European markets; as a result, growers and exporters will be able to generate a reasonable profit if systematic export of this fruit is encouraged.
Due to the abundance of the fruit on the trees at this season, jamun is currently available in the Lucknow market for a very inexpensive price. Jamun is a common table fruit that is also used to make jamun juice, which is famous among jamun fans. Those who like jamun for its exceptional health advantages may soon be able to purchase a variety of value-added goods, as processors work to make this natural gift available all year.